Tetrik — Stop shipping air

The Problem

Five numbers.
One broken status quo.

Operators have no time to find the optimal box for mixed orders. The wrong box is always available. The right one runs out first.

Oversized shipping box with tiny items inside

64% Max measured
void space

01 · The void

Brands think 25% void. Reality is 64%.

Independent measurement puts average e-commerce box void at 40–64%. Operators estimate their own at 25%. That gap — invisible and structural — is precisely what Tetrik quantifies.

64% max measured void €0.50 saved per right-sized box

+25% EU e-com volume
since 2019

02 · The boom

E-commerce volume grew 25% post-pandemic. Box sizes didn't adapt.

EU online retail hit €887 billion in 2023, up 25% since 2019. Fulfilment operations scaled fast — box assortments didn't. Most warehouses still run on the same 3–5 box sizes they had in 2018.

"The same box that fits a yoga mat gets used for a lip balm."

Common operator pattern, Tetrik field research

Overflowing cardboard recycling bins in Amsterdam

32M t Cardboard waste, EU / year · Eurostat 2023

03 · The overflow

The recycling stream is full. Online shopping increase and oversized boxes are why.

Cities like Amsterdam deployed dedicated "Kartonvreter" cardboard trucks in response to streets overwhelmed by e-commerce packaging. The EU generates 32 million tonnes of cardboard packaging waste per year. A half-empty box takes up the same space in a recycling container as a full one — multiplied across billions of shipments, the inefficiency becomes a city-scale infrastructure problem.

–30% CO₂ per shipment
from right-sizing

04 · The emissions

You're paying to truck empty air across Europe.

Dimensional weight pricing means carriers charge for the space a box occupies — not just its mass. Right-sizing reduces DIM weight charges and cuts transport CO₂ by up to 30% per shipment by increasing truck load efficiency.

–30% CO₂ per shipment DIM weight cost eliminated

2030–31 PPWR void limit
enforcement

05 · The clock

The clock is running. PPWR caps void at 50%.

EU Packaging and Packaging Waste Regulation Article 24 caps void at ≤50% for grouped, transport, and e-commerce packaging from 1 January 2030 — or 36 months after methodology publication, whichever is later (realistically Feb 2031). Crucially, the regulation defines filler materials (paper cuttings, air cushions, bubble wrap, sponge filler, foam wool, wood wool, polystyrene) as empty space, not product. Methodology due Feb 2028. Main provisions apply Aug 2026. Fines up to €200K (NL/DE) or €100K (FR) per violation.

Aug 2026 main provisions Feb 2028 methodology + sales pkg 2030–31 50% cap enforced

Regulation

The EU just put a number on your void space.
50% is the limit.

Feb 2025

PPWR enters into force

Regulation (EU) 2025/40 takes effect on 11 February 2025. Article 24 establishes the void space rule — and explicitly defines filler materials (paper cuttings, air cushions, bubble wrap, sponge filler, foam wool, wood wool, polystyrene) as empty space, not product.

Aug 2026

Main provisions apply

Core PPWR obligations take effect across all EU member states. Brands must begin adapting packaging design, procurement, and technical documentation.

Feb 2028

Sales packaging deadline + methodology published

Two things land on the same date: (a) sales packaging must already be reduced to "minimum necessary"; (b) European Commission deadline to publish the official empty-space calculation methodology. Formula: (Box Volume − Product Volume) ÷ Box Volume × 100.

2030–31

≤50% void limit enforced

The 50% cap applies from 1 January 2030 OR 36 months after methodology publication, whichever is later. If the Commission uses its full window to Feb 2028, real enforcement shifts to 12 February 2031. Fines up to €200K (NL/DE) or €100K (FR) per violation.

€200K

Max fine per violation — NL & DE (France: up to €100K)

PPWR Article 68 delegates enforcement to member states with penalties that must be "effective, proportionate, and dissuasive" — designed to outweigh the economic benefit of non-compliance. Netherlands: avg €15K, up to €200K for repeat violations, plus €5K/week ongoing penalties. Germany: up to €200K per violation. France: up to €100K per violation. Plus product recalls, market withdrawal orders, customs holds, and marketplace delisting.

The Solution

Find the right box.
Before it costs you.

Tetrik analyses your order history and SKU mix — dimensions, combinations, frequency — and uses machine learning to find the optimal set of box sizes that minimises void across your real shipment patterns.

Upload your order history.

Drop in a CSV of your orders with SKU dimensions and quantities. Tetrik reads your real shipment mix — not a theoretical catalogue — to understand what combinations actually leave your warehouse.

Machine learning finds the sweet spot.

Machine learning analyses your SKU dimension combinations and order mix patterns to recommend the smallest set of box sizes — S, M, L — that covers your full order distribution with maximum space efficiency.

Box size analysis. CO₂ savings. PPWR compliance.

Get your optimal box set, projected void reduction, CO₂ savings, and a compliance readiness score against the PPWR 50% threshold — all from a single CSV upload.

Early Access · MVP1 · July 2026

Get in before
the doors close.

Only 10 spots in Cohort 1. The 7-minute survey is the fastest way to lock in founder pricing, unlimited MVP1 runs, and a direct line to the team that's building Tetrik.

Free, unlimited MVP1 access during the Early Access window

Founder pricing — lowest rate, locked for as long as you stay

PPWR ≤50% void readiness assessment on your real order data

Priority on the roadmap — your requests jump the queue

Apply now — 7-minute survey No commitment · Rolling allocation

Early Adopter Program

Apply once.
Lock in everything.

Tetrik MVP1 opens to a curated first cohort of 10 brands. A 7-minute survey is all it takes — tell us your shipping volume, your stack, and your pain points, and we'll match you with founder-level access, perks, and a direct line to the team.

Cohort 1 · 10 spots

01 · Access

Free MVP1, unlimited runs.

Unlimited CSV analyses for the entire Early Adopter window. No trial timer, no row caps, no credit card.

02 · Pricing

Founder pricing, locked.

When public pricing goes live, your rate stays at the lowest tier we'll ever offer — for as long as you stay on.

03 · Roadmap

Priority feature builds.

No platform integrations yet — but every feature Early Adopters request moves to the top of the build queue. Your priorities become our roadmap.

04 · Compliance

PPWR Readiness Assessment.

We run your order data through Tetrik and give you a readiness assessment against the PPWR ≤50% void threshold — so you know exactly where you stand before 2030.

05 · Support

Direct line to the team.

1:1 access with the founders — no Slack, no group calls. You directly influence the roadmap and the features we prioritise next.

06 · Recognition

Co-branded case study.

Optional. Showcase your void reduction, CO₂ savings, and PPWR readiness — with launch coverage and joint PR if you want it.

Apply now — 7-minute survey ~7 min · No commitment · Spots allocated rolling-basis

You're paying to
ship air.

Five numbers.
One broken status quo.

Brands think 25% void. Reality is 64%.

E-commerce volume grew 25% post-pandemic. Box sizes didn't adapt.

The recycling stream is full. Online shopping increase and oversized boxes are why.

You're paying to truck empty air across Europe.

The clock is running. PPWR caps void at 50%.

When the boxes don't fit the bins, the street becomes the bin.

The EU just put a number on your void space.
50% is the limit.

Find the right box.
Before it costs you.

Get in before
the doors close.

Apply once.
Lock in everything.

Free MVP1, unlimited runs.

Founder pricing, locked.

Priority feature builds.

PPWR Readiness Assessment.

Direct line to the team.

Co-branded case study.

Become an
Early Adopter.

You're paying toship air.

Five numbers.One broken status quo.

Brands think 25% void. Reality is 64%.

E-commerce volume grew 25% post-pandemic. Box sizes didn't adapt.

The recycling stream is full. Online shopping increase and oversized boxes are why.

You're paying to truck empty air across Europe.

The clock is running. PPWR caps void at 50%.

When the boxes don't fit the bins, the street becomes the bin.

The EU just put a number on your void space.50% is the limit.

Find the right box.Before it costs you.

Get in beforethe doors close.

Apply once.Lock in everything.

Free MVP1, unlimited runs.

Founder pricing, locked.

Priority feature builds.

PPWR Readiness Assessment.

Direct line to the team.

Co-branded case study.

Become anEarly Adopter.

You're paying to
ship air.

Five numbers.
One broken status quo.

The EU just put a number on your void space.
50% is the limit.

Find the right box.
Before it costs you.

Get in before
the doors close.

Apply once.
Lock in everything.

Become an
Early Adopter.